Angela Sim Seu Hoon Singapore

Everyone wants to create a symbol in the market with the launch of their products or services. People spend lots of money in popularizing their brand. When a brand gets popular, apparently the brand value gets higher. No doubt, people crave to add more and more value to their brands. Higher the brand value, the higher will be the profit margin. Sometimes, some companies become so successful in launching their products or services, that the target customers get interested in trying out the products or services having a rush e      motion. The sales graph appears to be very much impressive. But with time, due to some unknown reasons, the sales graph starts to fall. In some cases, the result becomes so disastrous that at a certain point it seems to be nearly impossible for the company to make a come-back. Creating a popularity with a brand and adding value to a brand is quite different. If you want to increase value to your brand, you need to sit peacefully and re...

You must have realized many times that you’re able to instantly recognize a brand by simply looking at its logo. The logo is a concise and efficient way of communicating with your customers. It delivers an impactful message with a strong visual identity. A professionally designed logo helps you convey your brand’s identity to the customers. Nowadays organizations are more inclined to communicate with the audience on an emotional and personal level and it can be achieved by creating a meaningful logo design that represents what a brand stands for, showcasing its core values. The importance of logo in a business is clearly evident as a brand communicates the right message within seconds introducing trust in its customers.  It is the most important branding investment a business can make and impacts significantly on public perception. So, a brand must leverage the influence of its logo design. "It leaves a strong subconscious impact on the customer’s mind" - Angela ENCE Branding...