What is PPC Marketing and in how many ways can it be done? Angela Sim ENCE explains it better.

If you have interest in digital marketing, then you must have heard the name of PPC marketing at some point or the other, but do you know what is PPC marketing, how to do PPC marketing, how PPC marketing works and what are the benefits of doing PPC marketing. ? If not, then you have come to the right article, through this article we are going to give you information about PPC marketing.

"In today's time, almost everything is becoming digital, due to the digitization of things, now big companies prefer to do digital marketing" - Angela Sim ENCE

There are many techniques of digital marketing, out of which one of the most popular techniques is PPC marketing. With PPC marketing, companies get good results in a very low budget.

To know in detail about PPC marketing, read the article till the end. So let's start this article without taking much of your time.

The full form of PPC is Pay Per Click, in Hindi it is called pay per click. This is such a marketing technique in which the advertiser has to pay for every click done by the user on his advertisements.

What is PPC Marketing?

PPC i.e. Pay Per Click Marketing is a digital marketing strategy in which the advertiser has to pay for each click to bring traffic to his website or landing page.

PPC is a paid marketing technique, in which advertisers run ads on search engines or social media and when a user clicks on their ad, they have to pay the search engine or social media. The more clicks come on the advertiser's advertisement, the more money he has to pay.

Just like you bring traffic to your website by running ads on Google, then whenever a user clicks on your ad and comes to your website, you will have to pay Google for that. Through PPC marketing, you can accomplish your marketing objectives in a very short time.

With PPC marketing, you can bring traffic to your website in a very short time and complete the objective for which you have run the PPC marketing campaign.

Types of PPC Marketing

  • Search Ad
  • Display Ad
  • Native Ad
  • Video Ad
  • Social Media Ad
  • Remarketing

How PPC marketing works?

Keyword

Keywords are very important in PPC marketing. Keywords are such words that users search. Advertising providers can reach the right audience by running ads on keywords related to their products and services.

For example, if you provide a service related to digital marketing, then you have to run an advertisement on the keyword Digital Marketing Service to reach the right audience. With this, your Ad will be visible only to those people who are itching about Digital Marketing Service in Google.

Budget and Bidding

For the correct performance of his Ad, the advertising provider has to bid on the keyword that how much money he can pay to get his Ad ranked in the top position on a particular keyword. And the Advitiser who pays more money has more chances of being on the first number of Ad.

Like one of your competitors spends $ 5 per click to rank his ad on a keyword and you are ready to pay $ 10 to get your ad ranked on the same keyword, then the chances of your ad coming to number one increase.

Conclusion by Angela Sim ENCE

It is not so easy to understand this process, it is not necessary that the advertiser who will bid more, his Ad will be on the first number. It is also not necessary that the amount of money you have bid per click will be deducted, in most cases it is deducted less.

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